
Travel
Só is Irish for luxury, and all of our tours are luxury experiences designed just for you.
Our travel specialists have amazing knowledge of hidden gems around Ireland and are truly passionate about helping you craft the perfect trip.
Our team will help you customize a trip, whether it's for a solo trip, couples getaway, family vacation, faith journey, corporate experience or group travel.
Customizable Experiences
Our goal is to show you the real Ireland - outside of the typical tourist trails. Our team will work with you to tailor your trip to your needs and interests.
We will recommend and connect you with the places and people that make Ireland so special.
Our trips feature luxury accommodations, exceptional dining, transportation, and memorable attractions and tours - everything is bespoke!

Hotels
Irish hotels and accommodations offer a diverse range of options, blending traditional charm with modern comfort. From luxurious five-star retreats to quaint, family-run B&Bs in picturesque villages, there’s something to suit every traveler’s needs. Historic castles, such as Ashford Castle, provide a regal experience, while cozy countryside inns offer a warm, inviting atmosphere. Whether you’re seeking a chic city hotel, a serene rural escape, or a unique stay in a converted barn, Ireland’s accommodations promise a welcoming and memorable stay.

Golf
Ireland is a golfer’s paradise, known for its stunning courses that blend natural beauty with challenging play. The country is home to some of the world’s best links courses, such as Royal County Down and Ballybunion, where dramatic coastlines and lush landscapes provide a breathtaking backdrop. Golfing in Ireland offers a unique experience, with many courses steeped in history and tradition.

Experiences
Ireland offers a rich tapestry of experiences, from exploring ancient castles and vibrant cities to hiking rugged coastal cliffs and enjoying lively music in traditional pubs. Visitors can immerse themselves in the country’s deep history and culture through local tours of traditional Irish homes or by listening to captivating tales spun by true Irish storytellers known as 'seanchaí'. Whether it’s savoring local cuisine, tracing the footsteps of historic pilgrim paths, or discovering hidden gems in charming villages, Ireland provides unforgettable adventures for every traveler.

Food
Ireland is celebrated for its incredible food, blending traditional flavors with modern innovation. With fresh, local ingredients like grass-fed beef and Atlantic seafood, the country offers everything from hearty stews to Michelin-starred cuisine. Michelin-starred restaurants and cozy pubs alike showcase the best of modern Irish cooking, often emphasizing farm-to-table practices and local, sustainable produce.

Driver Guides and Self-Drive Tours
We have a team of experienced driver guides who are experts in uncovering local hidden gems and exploring off-the-beaten-path destinations. If you prefer a guided tour, we can arrange a driver guide to showcase the best of what Ireland has to offer.
If you’d rather drive yourself, we’re happy to provide recommendations to help you make the most of your journey.